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Economics Mcqs 4423 MCQs [All-Courses]

Economics MCQs cover fundamental concepts of microeconomics and macroeconomics, including demand and supply, inflation, national income, and economic policies.
This section is designed to strengthen analytical skills and conceptual understanding for competitive examinations.
Highly useful for PPSC, FPSC, NTS, OTS, KPPSC, and other testing services preparation.

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

A idea

B demand

C product

D service

Review Detailed Answer

Correct Answer: product

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

A internal marketing

B service-profit chains

C interactive marketing

D service differentiation

Review Detailed Answer

Correct Answer: service-profit chains

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

A Advertising

B Personal selling

C Public relations

D Sales promotion

Review Detailed Answer

Correct Answer: Advertising

A(n) _____ are computerized collections of information obtained from data sources within the company ?

A retrieval systems

B marketing research reports

C flow diagrams and PERT charts

D internal databases

Review Detailed Answer

Correct Answer: internal databases

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?

A gender segmentation

B benefit segmentation

C occasion segmentation

D age and lief-cycle segmentation

Review Detailed Answer

Correct Answer: occasion segmentation

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

A long term customer sanctification

B competitive predatory pricing performance

C full customer service

D retention rates

Review Detailed Answer

Correct Answer: competitive predatory pricing performance

___________ have contractual authority to sell a manufacturer’s entire output?

A Selling agents

B Rack jobbers

C Manufacturer’s agents

D Purchasing agents

Review Detailed Answer

Correct Answer: Selling agents

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

A Slice of life

B Lifestyle

C Mood or imagery

D Personality symbol

Review Detailed Answer

Correct Answer: Slice of life

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

A Too much advertising

B Too few social goods

C Cultural pollution

D Too much political power

Review Detailed Answer

Correct Answer: Too much political power

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?

A facilitator

B referent actor

C opinion leader

D social role player

Review Detailed Answer

Correct Answer: opinion leader

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Economics Mcqs 4423 MCQs [All-Courses]

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All Topics 4423

Anything that can be offered to a market for attention acquisition, use, or consumption that might satisfy a want or need is called a(n) ?

Successful service companies focus their attention on both their customers and their employees they understand ________ which links service firm profits with employee and customer satisfaction ?

If a company’s objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure the company would like choose which of the following promotion forms ?

A(n) _____ are computerized collections of information obtained from data sources within the company ?

More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?

___________ have contractual authority to sell a manufacturer’s entire output?

In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?

Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?

The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?