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A
Counter-attitudinal advocacy involves presenting an attitude or opinion, within a role-play context, which opposes the person’s initial attitude.
B
Cognitive dissonance theory describes tension how prople may feel an aversive tension when their behaviour is inconsistent with their attitude, and in order to reduce their discomfort will change their behaviour to be consistent with their attitude.
C
Self-perception theory indicates that people may guess their own attitude from the behaviour towards the attitude object. particularly when they can see no external reasons for the behaviour.
D
Self-perception processes occur when people perform a behaviour that strongly contradicts their initial attitude.
A
Cognitions, beliefs, thoughts
B
Positive, negative, indifferent
C
Beliefs, truths and errors
D
Cognitions, emotions and behaviours
A
Message is memorable
B
Message is high in personal relevance
C
Message is humorous
D
Message is low in personal relevance