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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

A vertical channel conflict

B horizontal channel conflict

C sealed channel conflict

D multi-channel conflict

Review Detailed Answer

Correct Answer: multi-channel conflict

The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

A service quality shoppers

B price value customers

C affinity customers

D interactive customers

Review Detailed Answer

Correct Answer: service quality shoppers

The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

A pull strategy

B bundle strategy

C shallow strategy

D push strategy

Review Detailed Answer

Correct Answer: pull strategy

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

A jobbers

B shoppers

C market stoppers

D brokers

Review Detailed Answer

Correct Answer: jobbers

The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

A one-level channel

B Zero-level channel

C Two-level channel

D Three-level channel

Review Detailed Answer

Correct Answer: Zero-level channel

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

A demand chain planning

B supply chain planning

C predatory planning

D hybrid planning

Review Detailed Answer

Correct Answer: demand chain planning

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

A hybrid network

B value network

C functional network

D predatory network

Review Detailed Answer

Correct Answer: value network

The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

A exclusive distribution

B descriptive distribution

C intensive distribution

D selective distribution

Review Detailed Answer

Correct Answer: intensive distribution

The example of horizontal channel conflict between intermediary channels is ________?

A conflict between supplier and producer

B conflict between retailer and end user

C conflict between wholesaler and retailer

D conflict between two retailers

Review Detailed Answer

Correct Answer: conflict between two retailers

The channel system of company sells its products directly to its customers is classified as

A direct marketing channel

B indirect marketing channel

C descriptive channels

D functional channels

Review Detailed Answer

Correct Answer: direct marketing channel

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?

The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

The example of horizontal channel conflict between intermediary channels is ________?

The channel system of company sells its products directly to its customers is classified as