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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

A product specialization

B market specialization

C single product concentration

D mass customization

Review Detailed Answer

Correct Answer: market specialization

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

A the stretch dimension

B the strength dimension

C the horizontal dimension

D the vertical dimension

Review Detailed Answer

Correct Answer: the vertical dimension

The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

A non-believers

B believers

C strivers

D non-strivers

Review Detailed Answer

Correct Answer: strivers

The conventional people with concrete beliefs and conservative are called ___________?

A non-believers

B believers

C strivers

D non-strivers

Review Detailed Answer

Correct Answer: believers

The people who express taste and independence are classified as ____________?

A actualizes

B non-actualizes

C makers

D non-makers

Review Detailed Answer

Correct Answer: actualizes

The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

A strivers

B non-strivers

C non-believers

D believers

Review Detailed Answer

Correct Answer: believers

The people who don’t have to spend much on products are considered as ________?

A savvy shoppers

B non-savvy shoppers

C enthusiast

D non-enthusiast

Review Detailed Answer

Correct Answer: savvy shoppers

The passive people who are very concerned about their favorite brands are considered as _________?

A survivors

B non-survivors

C destroyers

D makers

Review Detailed Answer

Correct Answer: survivors

The potential and attractive target market are classified as __________?

A traditionalist

B savvy shoppers

C overwhelmed

D non-enthusiast

Review Detailed Answer

Correct Answer: overwhelmed

The process of creating ‘Value Proposition’ is considered as __________?

A segment profitability

B segment positioning

C acid test segments

D marketing mix

Review Detailed Answer

Correct Answer: segment positioning

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Management Sciences 5307 MCQs [All-Courses]

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All Topics 5307

When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

The conventional people with concrete beliefs and conservative are called ___________?

The people who express taste and independence are classified as ____________?

The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

The people who don’t have to spend much on products are considered as ________?

The passive people who are very concerned about their favorite brands are considered as _________?

The potential and attractive target market are classified as __________?

The process of creating ‘Value Proposition’ is considered as __________?