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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The effective segmentation criteria does not include _________?

A measureable

B accessible and substantial

C actionable and differential

D loyalty and switching patterns

Review Detailed Answer

Correct Answer: loyalty and switching patterns

When all the customers have same preferences, the marketing strategy is classified as ___________?

A mass marketing

B niche marketing

C individual marketing

D profitability marketing

Review Detailed Answer

Correct Answer: mass marketing

The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

A differentiated marketing

B undifferentiated marketing

C mass marketing

D both A and C

Review Detailed Answer

Correct Answer: both A and C

The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

A solution based segmentation

B need based segmentation

C segment identification

D segment attractiveness

Review Detailed Answer

Correct Answer: need based segmentation

The consumers who are used to buy only brand all the time are classified as _________?

A shifting loyal

B hard-core loyal

C split loyal

D switchers

Review Detailed Answer

Correct Answer: hard-core loyal

The hard core loyal helps company to identify its product _________?

A strengths

B weaknesses

C loyalty

D competitor’s brands

Review Detailed Answer

Correct Answer: strengths

The VALS segmentation main framework dimensions are ________?

A consumer motivation

B consumer resources

C consumer solicitation

D both A and B

Review Detailed Answer

Correct Answer: both A and B

The individual marketing is also called ________?

A segments of one

B customized marketing

C one to one marketing

D all of the above

Review Detailed Answer

Correct Answer: all of the above

The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

A solution based segmentation

B need based segmentation

C segment identification

D segment attractiveness

Review Detailed Answer

Correct Answer: segment attractiveness

When any firm sells its market offering too many different market segments, it is classified as _________?

A product specialization

B market specialization

C single product concentration

D mass customization

Review Detailed Answer

Correct Answer: product specialization

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The effective segmentation criteria does not include _________?

When all the customers have same preferences, the marketing strategy is classified as ___________?

The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?

The consumers who are used to buy only brand all the time are classified as _________?

The hard core loyal helps company to identify its product _________?

The VALS segmentation main framework dimensions are ________?

The individual marketing is also called ________?

The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?

When any firm sells its market offering too many different market segments, it is classified as _________?