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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
A mass customization
B individual empowerment
C super segments
D customaries
Correct Answer: super segments
The group of people who are self-sufficient and down-to-earth are considered as _________?
A non-makers
B non-destroyers
C makers
D destroyers
Correct Answer: makers
The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A acid test
B profitability test
C product positioning strategy
D segment attractiveness
Correct Answer: acid test
The group of people with traditional values and like to buy brands they have already heard is classified as _________?
A non-traditionalist
B traditionalist
C non-enthusiast
D enthusiast
Correct Answer: traditionalist
The shopping goods that differs on the basis of services and features rather than price are classified as __________?
A emergency shopping goods
B homogeneous shopping goods
C heterogeneous shopping goods
D impulse shopping goods
Correct Answer: heterogeneous shopping goods
The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
A average width of product mix
B average length of product mix
C average depth of product mix
D consistency of product mix
Correct Answer: average length of product mix
In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
A product line consistency
B product line width
C product line length
D product line depth
Correct Answer: product line length
The examples of durable goods are __________?
A heterogeneous goods
B legal advisors
C shampoos and soaps
D machine tools and refrigerators
Correct Answer: machine tools and refrigerators
The fundamental level of customer’s value hierarchy is ___________?
A durable goods
B no durable goods
C core benefit
D basic product
Correct Answer: core benefit
In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A product line
B product class
C need family
D product family
Correct Answer: product family
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