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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The consumers who remain loyal to two or three brands are classified as _______?

A split loyal

B switchers

C shifting loyal

D hard-core loyal

Review Detailed Answer

Correct Answer: split loyal

The consumers who shift loyalty status from one brand to another are classified as ________?

A shifting loyal

B hard-core loyal

C split loyal

D switchers

Review Detailed Answer

Correct Answer: shifting loyal

The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

A customized marketing

B mass customization

C customization

D individual empowerment

Review Detailed Answer

Correct Answer: customization

The role of people in buying decision consists of ___________?

A influencer and initiator

B decider

C buyer and user

D all of the above

Review Detailed Answer

Correct Answer: all of the above

The sophisticated and active people with high self-esteem are classified as _________?

A non-innovators

B innovators

C non-achievers

D innovators

Review Detailed Answer

Correct Answer: innovators

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

A hard-core loyal

B split loyal

C shifting loyal

D non-switchers

Review Detailed Answer

Correct Answer: non-switchers

The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

A individual marketing

B differentiated marketing

C mass marketing

D niche marketing

Review Detailed Answer

Correct Answer: differentiated marketing

The process of determining profitability of each segment is classified as __________?

A segment profitability

B segment positioning

C acid test segments

D marketing mix

Review Detailed Answer

Correct Answer: segment profitability

The differentiated marketing in comparison of undifferentiated marketing creates _______?

A more total sales

B less total sales

C less total cost

D more total purchases

Review Detailed Answer

Correct Answer: more total sales

The people, who favors stylish products and have limited income are classified as _________?

A strivers

B non-strivers

C non-believers

D believers

Review Detailed Answer

Correct Answer: strivers

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Management Sciences 5307 MCQs [All-Courses]

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All Topics 5307

The consumers who remain loyal to two or three brands are classified as _______?

The consumers who shift loyalty status from one brand to another are classified as ________?

The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

The role of people in buying decision consists of ___________?

The sophisticated and active people with high self-esteem are classified as _________?

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

The process of determining profitability of each segment is classified as __________?

The differentiated marketing in comparison of undifferentiated marketing creates _______?

The people, who favors stylish products and have limited income are classified as _________?