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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
A segment identification
B segment attractiveness
C solution based segmentation
D need based segmentation
Correct Answer: segment identification
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
A thinkers
B non-thinkers
C motivators
D non-motivators
Correct Answer: thinkers
The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
A threat of new entrants
B threat of rivalry
C threat of substitute products
D opportunity to alliance
Correct Answer: opportunity to alliance
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
A single product concentration
B mass customization
C product specialization
D market specialization
Correct Answer: product specialization
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
A niche
B individuals
C custom group
D costly customization
Correct Answer: niche
The consumers who buy branded products are classified as _________?
A non-switchers
B switchers
C non-shifting loyal
D shifting loyal
Correct Answer: switchers
The people who seek products with functional or practical purposes are considered as _________?
A makers
B destroyers
C non-makers
D non-destroyers
Correct Answer: makers
The consumer’s primary motivation does not include _________?
A ideals
B leadership
C achievement
D self-expression
Correct Answer: leadership
The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
A the horizontal dimension
B the vertical dimension
C the stretch dimension
D the strength dimension
Correct Answer: the horizontal dimension
The young and impulsive people who seek excitement and variety can be the best _________?
A innovators
B non-innovators
C experiences
D non-achievers
Correct Answer: experiences
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