M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The PLC stage which experience increased marketing outlays is said to be?

A maturity stage
B predictive stage
C improved market stage
D profit achieved stage
Correct Answer: maturity stage

The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: behavioral segmentation

The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?

A marketing logistics network
B supply chain management
C delivery network
D physical distribution network
Correct Answer: supply chain management

The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of?

A internal sourcing
B crowdsourcing
C off shoring
D off sourcing
Correct Answer: crowdsourcing

The management of new product development strategy includes?

A customer centered development
B team based development
C systematic product development
D all of above
Correct Answer: all of above

The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?

A direct channel
B indirect channel
C flexible channel
D static channel
Correct Answer: direct channel

The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as?

A full time VMS
B contractual VMS
C administered VMS
D corporate VMS
Correct Answer: contractual VMS

The new product development stage in which the concept is tested whether idea has strong appeal is called?

A concept development
B concept testing
C material testing
D market screening
Correct Answer: concept testing

The course of sales and profits of a product over its whole life is called?

A product life cycle
B customer lifetime value
C product management
D marketing management
Correct Answer: product life cycle

The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as?

A exclusive center
B distribution center
C inbound center
D outbound center
Correct Answer: distribution center