M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?

A product adaptation
B straight product extension
C dual adaptation
D communication adaptation
Correct Answer: product adaptation

The segment that could be reached easily and well served is considered as?

A attainable segment
B measureable segment
C accessible segment
D substantial segment
Correct Answer: accessible segment

The kind of product mix and marketing mix which appeals large number of buyers is called?

A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: mass marketing

The ‘market segmentation’ includes?

A geographic segmentation
B demographic segmentation
C psychographic segmentation
D all of above
Correct Answer: all of above

The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

A attainable segment
B measureable segment
C accessible segment
D substantial segment
Correct Answer: measureable segment

The countries having industrial economic structure are?

A Saudi Arabia and Chile
B Brazil and China
C United States and Japan
D both a and b
Correct Answer: United States and Japan

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

A whole strategic view
B whole channel view
C whole product adaptation
D whole communication adaptation
Correct Answer: whole channel view

The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

A geographic segmentation
B income segmentation
C psycho graphic segmentation
D behavioral segmentation
Correct Answer: psycho graphic segmentation

The Toyota Corporation which produces several different brands of cars is an example of?

A mass marketing
B segmented marketing
C niche marketing
D micromarketing
Correct Answer: segmented marketing

Niche marketing helps more in?

A smaller firms
B larger firms
C business giants
D retail store
Correct Answer: smaller firms