M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

Market offering can be combination of?

A product & services
B Information
C Places
D All of above
Correct Answer: All of above

According to competitive positions, the main focus of market follower strategy is to?

A multiple niching
B full frontal attack
C expand market share
D follow at a distance
Correct Answer: follow at a distance

The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

A rational concept
B reminder concept
C creative concept
D persuasive concept
Correct Answer: creative concept

A branding analysis
B premium analysis
C competitor analysis
D corporate analysis
Correct Answer: competitor analysis

The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?

A geographic segmentation
B income segmentation
C psychographic segmentation
D benefit segmentation
Correct Answer: benefit segmentation

Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

A market follower
B market niche
C market challenger
D market leader
Correct Answer: market niche

The international markets can be segmented on the basis of factors such as?

A geographic location
B cultural factors
C economic factors
D all of above
Correct Answer: all of above

The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

A customer value analysis
B corporate image analysis
C strategic behavior analysis
D benchmarking
Correct Answer: customer value analysis

The primary data which is gathered by observing relevant actions and people is called?

A experimental research
B ethnographic research
C observational research
D survey research
Correct Answer: observational research

The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?

A profit centered company
B market centered company
C competitor centered company
D customer centered company
Correct Answer: competitor centered company