M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The social class group which earns through exceptional ability is best classified as?

A upper middles
B working class
C lower uppers
D upper uppers
Correct Answer: lower uppers

The adopter group ‘laggards’ are?

A deliberate
B guided by respect
C skeptical
D tradition bound
Correct Answer: tradition bound

The market segments must be?

A attainable
B measureable
C accessible
D all of above
Correct Answer: all of above

The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?

A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: geographic segmentation

Segmentation of international markets on the basis of stability of governments is included in?

A geographic location
B cultural factors
C economic factors
D political and legal factors
Correct Answer: political and legal factors

In ‘stages of adoption process’, the customer decides to become regular user in?

A awareness stage
B interest stage
C evaluation stage
D adoption
Correct Answer: adoption

According to competitive positions, the main focus of market leader strategy is to?

A expand market share
B indirect attack
C multiple niching
D full frontal attack
Correct Answer: expand market share

In an industry, the group of firm which follows the similar strategy is classified as?

A outbound group
B strategic group
C inbound group
D comparative group
Correct Answer: strategic group

The customer driven marketing strategy is another name of?

A The selling concept
B The marketing concept
C The product concept
D The societal marketing concept
Correct Answer: The marketing concept

Considering competitive positions, the company with the largest share in market in its industry is classified as?

A market challenger
B market leader
C market follower
D market niche
Correct Answer: market leader