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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

A Production Concept

B Selling Concept

C Marketing Concept

D Buying Concept

Review Detailed Answer

Correct Answer: Selling Concept

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

A Product

B Marketing

C Production

D Selling

Review Detailed Answer

Correct Answer: Product

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

A Marketing concept

B Selling concept

C Production concept

D Product concept

Review Detailed Answer

Correct Answer: Selling concept

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

A Better prices

B Well-established brand names

C One-on-one communications

D direct selling capability

Review Detailed Answer

Correct Answer: Well-established brand names

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

A Customer value

B Customer delight

C total service solution

D intangible benefit(s)

Review Detailed Answer

Correct Answer: Customer value

Rising promotion costs and shrinking profit margins are the result of ___________.

A Changing technology

B Globalization

C Deregulation

D Heightened competition

Review Detailed Answer

Correct Answer: Heightened competition

Customers are showing greater price sensitivity in their search for ___________.

A The right product

B The right service

C The right store

D Value

Review Detailed Answer

Correct Answer: Value

Many countries have ________ industries to create greater competition and growth opportunities.

A open-market

B deregulated

C regulated

D scientifically segmented

Review Detailed Answer

Correct Answer: deregulated

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A Age of Globalization

B Industrial Age

C Information Age

D Production Age

Review Detailed Answer

Correct Answer: Information Age

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

A Vertical Integration

B Horizontal Integration

C beta Market

D Meta Market

Review Detailed Answer

Correct Answer: Meta Market

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Rising promotion costs and shrinking profit margins are the result of ___________.

Customers are showing greater price sensitivity in their search for ___________.

Many countries have ________ industries to create greater competition and growth opportunities.

The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?