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Management Sciences 5307 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

All Topics  5307

The strategy of launching new product in new market is known as?
A Market penetration
B Product development
C Market development
D Diversification
Correct Answer: Diversification
The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?
A flexible channel
B static channel
C direct channel
D indirect channel
Correct Answer: direct channel
The breakeven pricing strategy is also called?
A learning pricing
B marginal pricing
C target return pricing
D markup return pricing
Correct Answer: target return pricing
The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as?
A integrated logistics management
B intermodal logistics management
C intra-modal logistics management
D exclusive logistics management
Correct Answer: integrated logistics management
The kind of understanding the company gets from marketing information is known as?
A marketing information system
B customer insights
C competitive marketing database
D variable testing data base
Correct Answer: customer insights
The unfavorable external factors or trends that may pose a challenge to company are called?
A Strengths
B Weaknesses
C Opportunities
D Threats
Correct Answer: Threats
The arrangement of different market performance measures as a single display to monitor results is classified as?
A Return on investment
B Marketing dashboard
C Marketing scorecard
D Both a and b
Correct Answer: Marketing dashboard
The ‘Family Dollar’ is evaluating one location out of many by checking nearby areas conditions is an example?
A experimental research
B ethnographic research
C observational research
D survey research
Correct Answer: observational research
In marketing strategy, the advertising and personal selling can be referred as?
A Place
B Product
C Price
D Promotion
Correct Answer: Promotion
The research which is used to describe market potential of any market offering is best classified as?
A casual research
B exploratory research
C descriptive research
D both a and c
Correct Answer: descriptive research
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