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Management Sciences 5307 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The logistic network which moves finished product from company to resellers and then to end users is classified as?

A risk averse distribution

B reverse distribution

C inbound distribution

D outbound distribution

Review Detailed Answer

Correct Answer: outbound distribution

The strategy of introducing new product in existing market is classified as?

A Market development

B Market penetration

C Product development

D Diversification

Review Detailed Answer

Correct Answer: Product development

The ‘non-probability sample’ includes?

A stratified random sample

B cluster sample

C simple random sample

D convenience sample

Review Detailed Answer

Correct Answer: convenience sample

The changes made in the product characteristics such as quality, style and features are called?

A modifying marketing mix

B modifying raw material schedule

C modifying the product

D modifying the market

Review Detailed Answer

Correct Answer: modifying the product

The first step in marketing process is to __________?

A define research objectives

B develop research plan

C implement research plan

D none of above

Review Detailed Answer

Correct Answer: define research objectives

The type of question in questionnaire in which all possible choices are given is________?

A open ended question

B close ended question

C Both a and b

D none of above

Review Detailed Answer

Correct Answer: close ended question

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

A Cross-functional team orientation

B Collaboration model

C Customer orientation

D Management-driven organization

Review Detailed Answer

Correct Answer: Customer orientation

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

A Total market orientation

B External focus

C Customer focus

D Competitive, customer focus

Review Detailed Answer

Correct Answer: Total market orientation

In the course of converting to a marketing orientation, a company faces three hurdles _______.

A Organized resistance, slow learning, and fast forgetting

B Management, customer reaction, competitive response

C Decreased profits, increased R&D, additional distribution

D Forecasted demand, increased sales expense, increased inventory costs

Review Detailed Answer

Correct Answer: Organized resistance, slow learning, and fast forgetting

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

A Reactive market orientation

B Proactive marketing orientation

C Total market orientation

D Impulsive market orientation

Review Detailed Answer

Correct Answer: Reactive market orientation

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Management Sciences 5307 MCQs [All-Courses]

All Topics 5307

All Topics 5307

The logistic network which moves finished product from company to resellers and then to end users is classified as?

The strategy of introducing new product in existing market is classified as?

The ‘non-probability sample’ includes?

The changes made in the product characteristics such as quality, style and features are called?

The first step in marketing process is to __________?

The type of question in questionnaire in which all possible choices are given is________?

Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.

Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.

In the course of converting to a marketing orientation, a company faces three hurdles _______.

Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.