M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The type of product development which is systematic, holistic and not compartmentalized is said to be?

A customer centered product development
B team based product development
C systematic product development
D concentration based development
Correct Answer: systematic product development

The pricing strategy whose steps are setup between different lines of product offered by same organization is called?

A optional pricing
B product line pricing
C competitive pricing
D captive pricing
Correct Answer: product line pricing

According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

A real
B win
C worth doing
D less worthy
Correct Answer: worth doing

The process of changing one or more elements of marketing mix to improve sales is classified as?

A modifying marketing mix
B modifying raw material schedule
C modifying the product
D modifying the market
Correct Answer: modifying marketing mix

When the captive product pricing is used for services then this pricing strategy is classified as?

A two-part pricing
B combine pricing
C double pricing
D optional part pricing
Correct Answer: two-part pricing

The sales of products in introductory stage are recorded by the company as?

A low sales
B rapidly rising
C peak sales
D gradually declining
Correct Answer: low sales

The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

A freight on board origin pricing
B zone pricing
C basing point pricing
D uniform delivered pricing
Correct Answer: uniform delivered pricing

The type of sales person who work from their offices through internet or telephone are classified as?

A channel intermediaries
B nominal sales force
C inside sales force
D outside sales force
Correct Answer: inside sales force

The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?

A personal communication channels
B irrational communication channels
C non-personal communication channels
D non-emotional communication channels
Correct Answer: personal communication channels

The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?

A qualifying
B prospecting
C follow up
D approach
Correct Answer: approach