M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

A brand valuation
B assets evaluation
C brand audit
D brand tracking studies
Correct Answer: brand tracking studies

In value stages, the brand performance must consider _________?

A price elasticity
B associations
C communications
D risk profile
Correct Answer: price elasticity

The stage when customers think about a brand under consumption situation is classified as ___________?

A brand salience
B brand performance
C brand imagery
D brand feelings
Correct Answer: brand salience

All the products in category and line extensions a seller makes particularly is classified as _________?

A brand line
B sub-brand line
C brand assortment
D brand endorsement
Correct Answer: brand line

In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?

A performance
B advantage
C presence
D brand relevance
Correct Answer: brand relevance

The value creation practices such as welcoming and governing is classified as ___________?

A social networking
B impression management
C community engagement
D brand use
Correct Answer: social networking

In value stages, the shareholder value must consider ________?

A attachment
B product and trade
C price premiums
D market capitalization
Correct Answer: market capitalization

In BVA, the measurement of customer’s awareness of brand is classified as ____________?

A knowledge
B perceived knowledge
C energized knowledge
D brand knowledge
Correct Answer: knowledge

In value stages, the marketing program investment must consider __________?

A attachment
B product and trade
C price premiums
D market capitalization
Correct Answer: product and trade

The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?

A brand
B value products
C customized brands
D super brands
Correct Answer: brand