M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The fourth step in the marketing research process is __________?

A collecting the information
B storing the findings
C ignoring competitive prices
D analyzing the marketing information
Correct Answer: analyzing the marketing information

The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called ___________?

A close-ended questions
B rating scale
C open-ended questions
D stratified sampling
Correct Answer: close-ended questions

The unstructured technique that allows a possible range of responses is classified as ________?

A quantitative measures
B qualitative measures
C open-ended questionnaire
D close-ended questionnaire
Correct Answer: qualitative measures

The regular customers of company’s products are rewarded by the designed programs, are classified as _________?

A customer’s program
B frequency programs
C distribution programs
D None of above
Correct Answer: frequency programs

The strategy of using company brand name for every product is referred as __________?

A house of products
B branded house strategy
C house of brands
D strategy house
Correct Answer: branded house strategy

The particular brand’s equity arises from consumer’s response to __________?

A similarities
B differences
C knowledge
D equity
Correct Answer: differences

The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile

A customer size and profile
B clarity
C relevance
D risk profile
Correct Answer: customer size and profile

The number of common and distinctive elements of brand are reflected as ____________?

A brand earnings
B brand responsiveness
C brand architecture
D branding rate
Correct Answer: brand architecture

The value of well-known brand is typically half of the firm’s _________?

A market finance
B market capitalization
C actual finance
D asset total value
Correct Answer: market capitalization

The number of acquisition and its prospect depends on _________?

A add-on spending
B retention
C visualization
D acquisition
Correct Answer: acquisition