M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

After company has positioned itself, it should take steps to?

A communicate the positioning
B differentiation
C establish distribution channels
D none of above
Correct Answer: communicate the positioning

The process of buying a license or copyrights to produce any other company’s product is called?

A acquisition
B repetition
C merger
D new packaging of product
Correct Answer: acquisition

The communication channels such as buzz marketing and word-of-mouth influence are classified as?

A non-personal communication channels
B non-emotional communication channels
C personal communication channels
D irrational communication channels
Correct Answer: personal communication channels

The first step in process of developing new-product must be?

A idea generation
B idea screening
C concept development and testing
D business analysis
Correct Answer: idea generation

The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

A print and broadcast media
B word-of-mouth influence
C buzz marketing
D display and online media
Correct Answer: word-of-mouth influence

The ‘differentiated marketing’ is also called?

A mass marketing
B segmented marketing
C concentrated marketing
D micromarketing
Correct Answer: segmented marketing

The positive situational factors and internal capabilities is part of company’s?

A Strengths
B Weaknesses
C Opportunities
D Threats
Correct Answer: Strengths

The ‘psychological factors’ that affect consumer’s buying behaviors includes?

A motivation
B perception
C beliefs and attitudes
D all of above
Correct Answer: all of above

In the social class classification, the business professionals without any unusual wealth includes?

A upper middles
B working class
C lower uppers
D upper uppers
Correct Answer: upper middles

The tendency to which innovation may tried for limited time is?

A relative advantage
B divisibility
C communicability
D compatibility
Correct Answer: divisibility