M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

In the product life cycle decline stage, the marketing objective is to?

A create product awareness
B maximize the market share
C defend market share and profits
D reduce expenditure
Correct Answer: reduce expenditure

The market segmentation based on customers race and nationality is an example of?

A geographic segmentation
B demographic segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: demographic segmentation

The message framework design AIDA stands for?

A action, intention, design and attention
B action, interest, desire and attention
C agency, intention, design and attention
D attention, interest, desire and action
Correct Answer: attention, interest, desire and action

The PLC stage in which new product is distributed for the first time is called?

A introductory stage
B business analysis stage
C market analysis stage
D product marketing stage
Correct Answer: introductory stage

The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as?

A introductory stage
B business analysis stage
C market analysis stage
D product marketing stage
Correct Answer: introductory stage

The process of systematic search for gathering new product ideas is called?

A idea generation
B product generation
C market development
D business development
Correct Answer: idea generation

In the product life cycle growth stage, the marketing objective is to?

A create product awareness
B maximize the market share
C defend market share and profits
D reduce expenditure
Correct Answer: maximize the market share

The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

A percentage of sales method
B affordable method
C competitive parity method
D objective and task method
Correct Answer: objective and task method

The new competitors will enter in the market in the PLC stage called?

A growth stage
B lately buying stage
C segmenting stage
D targeting stage
Correct Answer: growth stage

The competitors in the introductory stage of product life cycle are?

A few
B continuously growing
C stable but declining
D none of the above
Correct Answer: few