Management Sciences 5308 MCQs [All-Courses]

Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

A geographic segmentation

B gender segmentation

C psychographic segmentation

D behavioral segmentation

Review Detailed Answer

Correct Answer: gender segmentation

The products that consists of activities and benefits offered for sale are called?

A product membership in category

B services

C market segmentation

D pricing of product

Review Detailed Answer

Correct Answer: services

The competitive marketing strategies plays a role in companies?

A positioning strategy

B targeting strategy

C differentiation

D market segmentation

Review Detailed Answer

Correct Answer: targeting strategy

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

A sense of broad marketing

B sense of mission marketing

C sense of vision marketing

D societal marketing

Review Detailed Answer

Correct Answer: sense of mission marketing

That minor stimuli which determines when and how customer will respond in certain way is called?

A perception

B cues

C motives

D both a and c

Review Detailed Answer

Correct Answer: cues

According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

A physiological needs

B social and safety needs

C esteem needs

D self-actualization needs

Review Detailed Answer

Correct Answer: physiological needs

Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

A user status

B usage rate

C loyalty status

D benefits sought

Review Detailed Answer

Correct Answer: usage rate

According to brand personality traits, the ‘ruggedness’ is concluded as brand being?

A outdoorsy and tough

B cheerful and wholesomeness

C daring and imaginative

D charming and upper class

Review Detailed Answer

Correct Answer: outdoorsy and tough

The ‘local or individual marketing’ is also called as?

A mass marketing

B segmented marketing

C niche marketing

D micromarketing

Review Detailed Answer

Correct Answer: micromarketing

The positioning statement must state the category of brands and its?

A points of differences

B price

C place

D distribution channel

Review Detailed Answer

Correct Answer: points of differences

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Management Sciences 5308 MCQs [All-Courses]

All Topics 5308

All Topics 5308

The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

The products that consists of activities and benefits offered for sale are called?

The competitive marketing strategies plays a role in companies?

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

That minor stimuli which determines when and how customer will respond in certain way is called?

According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

According to brand personality traits, the ‘ruggedness’ is concluded as brand being?

The ‘local or individual marketing’ is also called as?

The positioning statement must state the category of brands and its?

Contact Info

Management Sciences 5308 MCQs [All-Courses]

All Topics 5308

All Topics 5308

Accounting Mcqs 1450

Auditing Mcqs 145

Finance Mcqs 1051

HRM Mcqs 940

Marketing Mcqs 1722

The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?

The products that consists of activities and benefits offered for sale are called?

The competitive marketing strategies plays a role in companies?

The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?

That minor stimuli which determines when and how customer will respond in certain way is called?

According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?

Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?

According to brand personality traits, the ‘ruggedness’ is concluded as brand being?

The ‘local or individual marketing’ is also called as?

The positioning statement must state the category of brands and its?