M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

Marketing myopia is to pay attention to?

A Product offered by company
B Benefits produced by products
C Experiences associated with products
D None of above
Correct Answer: Product offered by company

The products and services consumers shop frequently are classified as?

A convenience products
B shopping products
C customer value
D branding
Correct Answer: convenience products

The product or service that can satisfy a need or want is called?

A market offering
B marketing mix
C market segmentation
D target market
Correct Answer: market offering

Major environmental forces are?

A Suppliers & consumers
B Company & competitors
C Marketing intermediaries
D None of the above
Correct Answer: Suppliers & consumers

The type of market offerings that customers buy without committing any buying efforts are called?

A specialty products
B local goods
C convenience products
D industrial products
Correct Answer: convenience products

The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

A advertising agency
B managing agency
C research agency
D rational agency
Correct Answer: advertising agency

The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?

A rational style
B persuasive style
C creative style
D execution style
Correct Answer: execution style

The ‘limited fit’ between customer needs and company’s product is shown by?

A Barnacles
B Butterflies
C True friends
D Strangers
Correct Answer: Barnacles

The sustainable marketing principles does not include?

A consumer oriented marketing
B customer value marketing
C innovative marketing
D inbound ⁄ outbound marketing
Correct Answer: inbound ⁄ outbound marketing

The adopter group ‘innovators’ are?

A deliberate
B venturesome
C skeptical
D tradition bound
Correct Answer: venturesome