M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The marketing strategy starts with?

A Targeting
B Market segmentation
C Positioning
D Differentiation
Correct Answer: Market segmentation

The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?

A geographic segmentation
B gender segmentation
C psychographic segmentation
D behavioral segmentation
Correct Answer: gender segmentation

The industrial products are classified on the basis of?

A types of customers
B types of usage
C types of quantity
D types of positioning
Correct Answer: types of customers

The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?

A franchise organization
B member organization
C link organization
D administered organization
Correct Answer: franchise organization

In smaller companies, the pricing strategies are handled by?

A divisional manager
B top management
C sales manager
D marketing manager
Correct Answer: top management

The market development is the result of introducing?

A New product in existing market
B Existing product in new market
C Existing product in existing market
D New products in new markets
Correct Answer: Existing product in new market

According to customer’s four Ps, the ‘communication’ is part of?

A Product
B Price
C Promotion
D Place
Correct Answer: Promotion

The ‘cars’, ‘food items’ and computers are best classified as?

A tangible products
B exchange of goods
C product marketing
D ownership of nothing
Correct Answer: tangible products

The farms products such as livestock, vegetables, wheat and cotton are best classified as?

A materials and parts in industrial product
B supplies and services
C capital items
D consumer products
Correct Answer: materials and parts in industrial product

The competitive edge of your company can be best classified as?

A Strengths
B Weaknesses
C Opportunities
D Threats
Correct Answer: Strengths