M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A niche
B individuals
C custom group
D costly customization
Correct Answer: niche

The consumers who buy branded products are classified as _________?

A non-switchers
B switchers
C non-shifting loyal
D shifting loyal
Correct Answer: switchers

The people who seek products with functional or practical purposes are considered as _________?

A makers
B destroyers
C non-makers
D non-destroyers
Correct Answer: makers

The consumer’s primary motivation does not include _________?

A ideals
B leadership
C achievement
D self-expression
Correct Answer: leadership

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

A the horizontal dimension
B the vertical dimension
C the stretch dimension
D the strength dimension
Correct Answer: the horizontal dimension

The young and impulsive people who seek excitement and variety can be the best _________?

A innovators
B non-innovators
C experiences
D non-achievers
Correct Answer: experiences

The young and impulsive people who seek excitement and variety can be the best __________?

A innovators
B non-innovators
C experiences
D non-achievers
Correct Answer: experiences

According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

A innovators
B thinkers
C achievers
D strivers
Correct Answer: strivers

The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

A market penetration pricing
B market skimming pricing
C quality leadership pricing
D push pricing strategy
Correct Answer: market penetration pricing

If the demand of the product changes considerably with the small change in price then the demand is said to be __________?

A interactive
B augmented
C elastic
D inelastic
Correct Answer: elastic