M C Q s D r i v e

Management Sciences 5308 MCQs [All-Courses]

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Management Sciences focuses on the planning, organizing, leading, and controlling of resources to achieve organizational goals.This subject is highly important for competitive exams, academic study, and professional careers in the business and public sectors.

The market consists of a set of consumers having income, access and interest in a product is called ____________?

A target market
B penetrated market
C potential market
D available market
Correct Answer: available market

The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

A management information system
B marketing information system
C financial information system
D corporate information system
Correct Answer: marketing information system

The sales goals set for company division or product lines are referred as ___________?

A sales quota
B production quota
C demand potential
D marketing expenses quota
Correct Answer: sales quota

The marketing intelligence helps to gather _________?

A data based on real happenings
B data based on results
C data based on raw materials
D data based on sales
Correct Answer: data based on real happenings

The index showing that it is expensive to attract few or more prospects is referred in _____________?

A low market penetration index
B strict demand
C high market penetration index
D stretched market penetration index
Correct Answer: high market penetration index

The sales forecast is graphically shown, the horizontal axis shows _________?

A raw material cost
B production
C sales
D marketing effort
Correct Answer: marketing effort

An analysis of income distribution and person’s savings is the part of ____________?

A geographic environment analysis
B economic environment analysis
C demographic environment analysis
D analysis of natural environment
Correct Answer: economic environment analysis

The maximum number of sales of all the firms in an industry, for a given period of time is called __________?

A total market potential
B total production potential
C total demand potential
D current demand
Correct Answer: total market potential

The ‘awareness of goals’ is best classified as _________?

A internal marketing metrics
B perceived metrics
C quality metrics
D loyalty metrics
Correct Answer: internal marketing metrics

The research type in which the researchers can collect data by observing the relevant factors is called __________?

A demographic research
B psychographic research
C ethnographic research
D observational research
Correct Answer: observational research